THIS & THAT FOOD & TAP
branding | packaging | illustration | copywriting
This brand identity for a fictional gastropub called This & That is named from the premise of heading to the farmers market, grabbing a bit of this and a bit of that, and finding ways to make use of what’s in season. To differentiate from competitors in the gastropub space that tend to go for a more vintage look and feel, This & That’s brand is bright, modern, and fun. The colors reflect the dichotomy of the name, with opposite colors representing the contradictory yet complimentary traits of the business.
Carrying the brand are sets of illustrations meant to signify two sides of the same story- two different perspectives on the world that combine to be greater than the sum of their parts. The typographic logo is simple and bold so when combined with other brand elements, there will always be contrast. The ampersand is used liberally throughout the copy, and the close set paragraphs of all caps type create typographic texture that adds to the overall composition.